Product and UX Designer
MLB Online Ticketing Seat Selection Service

MLB's Ticketing Checkout Flow

Our product design team was given the task to redesign the online purchase flow for Major League Baseball’s checkout ticketing service. The main objective in the refresh of the shopping cart flow was to reduce the number of steps and pages a customer would have to go through in order to complete a ticket(s) sale.

My involvement in the project was to redesign the structured pages and reduce unwanted bloat from all scenes throughout the buying experience. Responsibilities also included creating new themed assets and product a dynamic prototype which would A/B test against the old checkout flow.

Project Gallery

View the collection of designs for the MLB shopping cart checkout service.